Criatividade, inovação e empreendedorismo como sistema adaptativo complexo para a geração de valor: estudo de caso de startups

Abstract

Startups are dynamic business models, based on the development of solutions in an agile way, which work with minimal resources in operational processes of repeated cycles, being suitable for contexts of uncertainty. These are high-risk businesses that can show exponential growth and great economic impact. In an innovation economy, this business model generates value through the relationship between creativity, innovation and entrepreneurship (CIE). Seen through the complex adaptive system (CAS) approach, it is possible to understand the value generation process through the interrelation of these three theoretical fields. The objective of this thesis is to analyze how the complex adaptive system approach articulates the relationship between creativity, innovation and entrepreneurship in the process of generating value in startups. The research approaches the problematization in two ways. In the theoretical approach, authors such as Dino (2015), Czop and Leszczynska (2011), Erro-Garcés (2019) and Edralin et al. (2019) argue that the treatment of these theoretical fields should be worked on in a systemic way and not in isolation. In the empirical approach, the research seeks to understand how startups, as a business model, generate value through the systemic operationalization of the theoretical fields of creativity, innovation and entrepreneurship. This thesis adopts the interpretivist paradigm, with an exploratory qualitative approach and a single integrated case study research strategy according to Yin (2015). For the data collection technique, 22 semi-structured and in-depth interviews were used among startup founders from the main regions of the three southern states of Brazil. The data analysis techniques used were content analysis, based on Mayring (2014), and value network analysis, by Allee (2008). The results indicate that the SAC approach, through the joint action of its properties, determines the organization of the CIE factors, whose interactions, stimulated by the founder's behaviors and by the efficient exchanges of value between the network agents, occur through a dynamic associative relationship. serving the properties. The articulation between the properties and the CIE factors triggers the process of generating value on three fronts, in the theoretical and empirical dimensions. In the first, value generation occurs through: (i) the dynamic associative relationship resulting from the interaction of CIE factors, such as system support; (ii) the end or alteration of the system, generating value by reducing complexity; (iii) expanding the limits of the system. In the second, value generation occurs through: (i) the interaction between network agents, leading the startup to the scale phase; (ii) delivery of the solution to the customer; (iii) the incorporation of the roles of the other actors with which the startup exchanges the most important values. [resumo fornecido pelo autor]