Capital social e competitividade em redes colaborativas vitivinícolas : um estudo de casos das redes APROVALE e APROBELO

Abstract

The competitive gains acquired by collective action, through the phenomenon of collaborative networks can be considered responses to a series of pressures of the economic environment that limit or restrict the competitiveness of companies in the early age of globalization. Structured around information and social relations since 1990 has consolidated a new approach in the field of strategy, they propose to analyze organizations in the domestic sphere, arguing that the main sources of business competitiveness are endogenous. One of the endogenous resources in academic studies and empirical explanation of the performance of communities and nations, over the past two decades has been the social capital. In this sense, social capital becomes a resource strongly competitive, functioning as an enhancer of the individual and collective capacity through collaborative practices can become a source of improvement or maintenance of the competitiveness of member companies through collaborative networks. This is a key statement for the present study, which aimed to verify the relationship of social capital and competitiveness of collaborative networks of Serra Gaucha Wine cluster by studying networks APROVALE and APROBELO, while the specific objectives were to identify the factors explain the social capital and competitiveness, verification of company characteristics that influence the expression of these constructs as well, analysis of their correlations and finally comparing the levels of social capital and competitiveness of the two studied networks. For the methodology, we used a survey to measure social capital and competitiveness was the result of work of the research group TSO (Social Theory in Organizations) and the main statistical analysis used the factor analysis, linear regression, bivariate correlation Pearson, analysis of variance and descriptive statistics. The main results of the study are the presence of high levels of social capital in the Serra Gaúcha wine cluster evenly distributed between the three dimensions studied, the present high correlations between social capital and improve competitiveness, too distributed on three dimensions, the high correlation coefficients among them, and that these two constructs share determinant variables and essentially subjective. Still, before the results became possible to say that different combinations of elements linked to the two constructs lead two different results, or the idiosyncratic organizational realities. The study concludes highlighting the contributions confirmed by the literature, the differing contributions for literature, methodological contributions, research limitations and suggestions for future studies.