Análise de viabilidade financeira de uma loja de roupas femininas em Nova Prata/RS

Abstract

In the current scenario, the constant search for a profitable investment is present, for this reason a financial analysis is essential for a new venture. In order to collaborate with entrepreneurs, the purpose of this work arises: to analyze the economic and financial viability in micro and small companies to assist in the business plan of a physical store in the field of women's clothing. For this, qualitative research was used as a method of investigation in a case study that was applied to the company called Purple Store, located in the municipality of Nova Prata - RS with the purpose of evaluating the process of implementing the business. It is necessary the elaboration of the strategic planning, defining the vision, mission, objectives and goals of the company. Through a market analysis, the profile of customers and possible customers of the store was identified, elaborating the marketing plan aimed at this public focus. In the study, based on the evaluation of costs, expenses, projected cash flow, it was possible to prepare the performance evaluation of a company that presents a profit of R$ 27,320.00 in a period of one year, with positive cash generation of R$ $ 17,310.00 which demonstrates the viability of the business. It is recommended for the company to invest in the future in the study to develop a working capital greater than the current one, aiming to increase revenue with new parts every week. [resumo fornecido pelo autor]