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Mostrando ítems 11-17 de 17
Smartphones: identificando os efeitos do marketing na percepção de satisfação do consumidor com seu dispositivo atual
(2020-12-10)
The cell phone has evolved from an interpersonal communication device to a multimedia machine. Smartphone development companies innovate rapidly producing successive generations of mobile devices. The rich number of users ...
O marketing de experiência como fortalecedor de marca: um estudo de caso da Casa da Ovelha
(2020-12-17)
As a result of high competition, consumers are increasingly demanding in relation to the consumption of products and services; and experience marketing becomes an essential tool for brands in the pursuit of seduction, ...
Aplicablidade das estratégias de marketing do Super Bowl em esportes brasileiros
(2020-07-15)
Marketing, often considered one of the foundations of management, is a powerful strategic tool aimed at the market positioning of its user, including the attribution of value and exercising the function of meeting the needs ...
Relações públicas no cenário on-line: o marketing digital como estratégia de comunicação organizacional
(2020-12-17)
Public relations are fundamental to the strategic performance of the organization, as well as the marketing area. In a scenario where new technologies have transformed communication, digital marketing emerges as a strategy ...