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Em conexão com a emoção : a importância do marketing emocional para criação de lovemarks
(2020-07-30)
In a market scenario of intense competitiveness, the parity of products and services causes brands to seek new differentials. These differentials, which not only promote a good customer experience, but also contribute to ...
O futebol feminino "Veio Pra Ficar": um estudo de caso da campanha de lançamento do batom "Power Stay" da marca Avon com a jogadora Marta
(2020-07-27)
This monograph presents a study about Avon's "Veio Pra Ficar" campaign regarding the launch of the Power Stay lipstick, which was hosted by the soccer player Marta. To contextualize the scenario for launching the campaign ...
Smartphones: identificando os efeitos do marketing na percepção de satisfação do consumidor com seu dispositivo atual
(2020-12-10)
The cell phone has evolved from an interpersonal communication device to a multimedia machine. Smartphone development companies innovate rapidly producing successive generations of mobile devices. The rich number of users ...
O marketing de experiência como fortalecedor de marca: um estudo de caso da Casa da Ovelha
(2020-12-17)
As a result of high competition, consumers are increasingly demanding in relation to the consumption of products and services; and experience marketing becomes an essential tool for brands in the pursuit of seduction, ...
Aplicablidade das estratégias de marketing do Super Bowl em esportes brasileiros
(2020-07-15)
Marketing, often considered one of the foundations of management, is a powerful strategic tool aimed at the market positioning of its user, including the attribution of value and exercising the function of meeting the needs ...