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Cenas pós-créditos como estratégia de fidelização de público no Universo Cinematográfico Marvel
(2019-12-10)
This monograph aims to investigate how the post-credit scenes of the Marvel Cinematographic Universe contribute to the audience loyalty strategy in the Avengers' path until Ultimato. For this, we chose the method of content ...
Marketing sensorial: a influência dos sentidos sensoriais na experiência do consumidor
(2021-12-11)
The constant increase in competition in a globalized world makes companies increasingly look for a differentiator compared to others in order to retain and attract new customers. This study aims to identify how sensory ...