Aprendizados de internacionalização: um estudo da crise cafeeira de 1929

Abstract

The period that takes place in the so-called "coffee cycle" is of extreme political, economic and historical importance for Brazil. Coffee, for many years, managed the Brazilian economy through its exports, in order to broadly develop the country for its sale. With the arrival of the 1929 crisis, the crash hit the Brazilian coffee sector, which later recovered and regained its title as the world's largest exporter of the product. In view of these facts, it is pertinent to understand what were the main changes and lessons learned by the sector after the crisis and what theoretical contributions resulted from this experience. For that and in order to achieve this objective, qualitative methodological procedures were used, applying an exploratory level through case study, documental research and bibliographical research. From the data obtained and their due analysis, the results found show that the coffee market has a lot to contribute to other sectors, it is clear that it is a highly cyclical sector, which has overcome its crises through technological and biological innovations. and investments in new forms of consumption, becoming a mirror for the Brazilian and world agribusiness sectors. Thus, the contributions of this study are related to these lessons, demonstrating that through diversification and research it is possible to maintain and overcome crises, as well as the coffee sector. [resumo fornecido pelo autor]