Análise das perspectivas de comércio para o segmento de flores e plantas ornamentais no Brasil

Abstract

As an international standout in the agribusiness sector, Brazil has several segments belonging to this important economic branch, such as the diversified cultivation of flowers and ornamental plants on national soil. This production chain encompasses hundreds of categories and thousands of varieties, with unique needs and vast geographic extension. Characterized by the high demand for labor, largely non-mechanizable, it differs in many aspects from the commodities sector, but in the same way it registers attractive numbers and represents a relevant opportunity for the national economy. The aim of this study is to analyze the perspectives of trade for the segment of Brazilian flowers and ornamental plants, carried out through the inspection of bibliographic papers and enriched by qualitative research applied to organizations in the area. Nationally, there is an extensive consumer market, with demand leveraged by the Covid-19 pandemic. The sector's export flows pointed to the need for improvement in logistical infrastructure and investment in innovation. To achieve the expansion of international supply, it was noted that the sector of flowers and ornamental plants in Brazil needs proximity to the procedures of foreign trade, starting from the reduction of bureaucracy and the more intense action of state agencies in the diversification of the consumer market beyond national borders. Therefore, it was understood that the promotion of a more active export culture, still lacking in Brazil, added to the investment in research and development of more competitive products, together with logistical improvement, enables a promising path for Brazilian flowers and ornamental plants to be able to reach an international level, achieving worldwide admiration and recognition. [resumo fornecido pelo autor]