Melhorias competitivas baseadas na cooperação : estudo de caso na Nova Aliança - Cooperativa Vinícola do Rio Grande do Sul

Abstract

This study aimed to identify what were the improvements originating in formation of the Cooperativa Vinícola Nova Aliança Ltda., that was the consequence of political union of the five traditional cooperatives in the region, embodied and formalized by incorporating four Cooperatives of the same territory. To make the research case study, carried out by the techniques of data collection were used: interviews and documents, among others, being applied in accounting, administrative, output (product and raw materials), quality and corporate sectors. About the analyzed data, it can be verified, despite the short time of implementation of the restructuring of the Cooperative, improvements in several areas of the organization and building a new reality for the Gaucho cooperative system, retaking the cooperative principles through reorganization. Respecting nature through the production of organic raw material and restructuring of infrastructure, optimizing natural resources, as well as offering the market products without preservatives, having on innovation the propellant to changes, that result into improvements into administrative, productive, and commercial products and processes. The results may induce new movements that will lead to a growth of Cooperatives and the wine industry. This resumption will induce sustainable development and the perpetuity of Cooperative Movement, as a consequence of the farmers in the region, as well as other territories, because the Gaucho cooperativist wine model now represents about 25% of total production of grapes and derivatives of the state Rio Grande do Sul, on the other hand is responsible for more than 90% of wine production and grape juice from Brazil. It's been more than eighty years and cooperatives remains an essential tool for the small property of the Serra Gaúcha, because they are formed from small farms that need inexorably organize themselves in a competent manner to stay in a rural area with dignity.