Soul mãe: design thinking aplicado no auxílio de mulheres no período do puerpério

Abstract

Motherhood is an invitation to self-knowledge. Becoming a mother is to challenge yourself every day and face your fears and frustrations, but it is also to receive gifts in the form of gestures and feelings from a small human being. Among these challenges, the puerperium, for women, is a phase of many changes in a short period of time, both physical and emotional. In addition, the moment requires adaptation to the new routine, baby care, postpartum care, resulting in an overload that is only alleviated with nights of rest, knowledge, emotional support and care. Therefore, this work aims to emotionally help women in the postpartum period, promoting the mother's self-development and reinforcing a bond between mother and baby. In order to propose solutions to the problem, Design Thinking was used as a methodological basis and as a support the Double Diamond method combined with Emotional Design. The result was the development of a brand-product-service system that provides self-knowledge and empowerment tools for women in the postpartum period, in addition to promoting the connection between mother and baby. [resumo fornecido pelo autor]