Amparo: design thinking para auxiliar a comunidade escolar sobre o bullying

Abstract

Bullying is a problem that plagues children and teenagers all over the world, in Brazil it is no different, school is the place where it tends to occur more often. Due to this, it is extremely important that school members are prepared to recognize and act on cases of bullying. An aggravating factor, this problem is the fact that it is considered a hidden problem, which makes it difficult for the child or adolescent victim of this violence to be helped. In order to help the school community in the face of this problem, this work sought, through the methodology of Design Thinking combined with Information Design, to propose solutions for this scenario. Thus, the result proposed a service, product and brand that facilitated access to information, promoting the gain of knowledge. The service sought to bring diversified content about the problem in order to encourage and inform the school community, while the product comes as support material that provides in addition to information, reflection and encouragement, the brand meets this by seeking to represent the objective from the project. [resumo fornecido pelo autor]