Bebê fixer : design thinking aplicado ao consumo consciente de móveis para bebês

Abstract

As society grows, new forms of consumption emerge - and that's a fact. Conscious consumption is no longer na isolated claim by small groups of people, instead, it's being adopted worldwide by society, especially for people with babies and toddlers. In order to propose new alternatives and improvements for this particular market niche, we focused on the Design Thinking methodology and the principles of the fixer movement, and as a result of these changes and focusing on a particular market niche, this Project presentes a brand-service-product system focused on nursery furniture rental that might hold financial and environmental advantages to the consumers. [resumo fornecido pelo autor]