Marketing digital: estudo de caso voltado a uma prestadora de serviço na área da educação física

Abstract

The ways of doing business have changed over time and, through the Information Revolution, have entered continuous processes of change and constant technological updates. The work turned to the development of digital marketing proposals and their implementation in the processes of publicizing the services provided by Personal Trainer Kelly Lasta. In the present work, a qualitative, exploratory, case study research was used, using bibliographic research and action research. A plan focused on the academy's social networks was developed, the mission, vision and values of the institution were elaborated and a visual identity for the brand was developed. The research addresses marketing, digital marketing, marketing evolution, marketing planning, content marketing, services, consumer behavior and neuromarketing, connecting the themes and linking them to the specific objectives of the study. [resumo fornecido pelo autor]