Compartilhamento de informações estratégicas entre os atores relacionados com o roteiro turístico Estrada do Imigrante (Caxias do Sul - RS)

Abstract

The sharing of strategic information has great influence on the collective action of actors who occupy the same territory. In the field of tourism, it is possible to verify relationships of actors who share the same territory in a complex way in a tourist itinerary, which brings together actors with different roles and different interests. In the case of this study, the object of analysis is the tourist itinerary Estrada do Imigrante, in Caxias do Sul (RS). Based on the concepts of territorial intelligence and observation, the study has as general objective to analyze the process of sharing strategic information between the actors related to this tourist itinerary. For data collection, the semi-structured interview was chosen because it allows an opening in relation to the responses of the related actors, and also the possibility of analyzing subjective elements of communication that can influence the responses. For data analysis, was chosen the evaluation of the factors that influence the sharing of information listed by Alves and Barbosa (2010) and the characterization of information flows according to Floriani's model (2007). The results obtained show that, in general, there is a little organized process of sharing strategic information in the Estrada do Imigrante tourist itinerary, implying in individualization and fragmentation of communication. Based on the study carried out, it can be identified that the methodology of territorial intelligence and observation could collaborate for a better establishment of the information management process, contributing to the improvement of the current situation of the tourist itinerary about the collective action. For future studies, a deeper analysis is suggested, especially on the subjective factors of communication. [resumo fornecido pelo autor]