O impacto da humanização da comunicação nas redes sociais e mídias sociais

Abstract

This research aims to identify how the humanization of communication can build a connected and engaged audience in companies, in addition to a sales strategy on social networks and social media. For that, it uses a quantitative methodology of descriptive level, bibliographic procedures, a non-probabilistic organized by tolerant with data collection through secure standards and data analysis by descriptive statistics. The results show that humanized communication draws the attention of the consumer, as it deals with a work philosophy centered on the motivations and objections of human beings, that is, the company thinks, acts and enjoys, with little effort, connection and profitability at the corporate citizenship on the social-digital and systemic level. [resumo fornecido pelo autor]