O mercado mundial de jogos digitais

Abstract

Currently, the game market has grown, breaking a record of video game consoles sold each year. More and more companies get involved in this field, such as Microsoft, which made an agreement to bay Activision/Blizzard for a billionaire amount. This market comes surprising people, it grows by the many way to profit within its business model, such as DLC's sales (content that may come after the game's launch), physical or digital game copies sold, selling digital coins to be spent on skins (cosmetic appearance for a specific character of the game) is the store within the game, and it also causes growth in other technology branches, as example, the hardware, software, and streaming services. This object of this paper is to help promote this market, explaining the history of the game consoles and PCs, showing the amount of money that flows though this market yearly and how much it grows, for the achievement of objective a exploratory, qualitative research, literature review, with secondary data collection process, and content analysis. The results indicated that this market has enormous potential for growth, especially the mobile market because it is easily accessible. [resumo fornecido pelo autor]