O impacto da plataformização no telejornalismo tradicional do Rio Grande do Sul

Abstract

This end-of-course work deals with the impact of digital platforms on traditional television journalism in Rio Grande do Sul and has the following objectives: conceptualize digital platforms as contemporary media for the production of journalistic content; verify how digital platforms manifest themselves in Rio Grande do Sul; analyze how traditional telejournalism in Rio Grande do Sul currently presents itself and verify indices of its audience; point out strategies that can be adopted by traditional telejournalism inspired by the production of digital platforms to improve the audience; analyze the journalistic production of digital platforms and traditional television journalism in Rio Grande do Sul; interview managers of traditional television journalism in Rio Grande do Sul - with a focus on RBS TV - to verify the impacts felt in the production of the two media and verify how the production of contemporary media can help improve the audience of television channels. In this sense, the theoretical framework involves the history of television at world, national and state level, the conceptualization of television, as well as digital platforms, resulting in a study of media convergence. The methodology used is exploratory, descriptive and the method is hypothetical-deductive, with a qualitative approach, through the application of semi-structured interviews. The results show that there is an impact of the platforms on the production of traditional telejournalism, given that the new media are inserted, even if they are not the only ones. [resumo fornecido pelo autor]