Capacidade de desenvolvimento de novos produtos e impacto no desempenho organizacional : desenvolvimento e aplicação de um artefato

Abstract

A new product launched is the tangible result of innovation, originated from a set of resources, capabilities, and strategy of a company. In a competitive and turbulent market environment, the orientation towards a New Products Development (DNP) strategy can result in a competitive differential in organizational performance. In this sense, compan ies may develop dynamic capabilities to integrate, build and reconfigure internal and external competencies and translate into new products that meet the needs and time of the market. This thesis aims to identify the factors that compose the DNP capacity, and further analyze the impact of the DNP capacity on organizational performance. Initially, understand the relationship of key variables in the NPD process - identified in the literature – to validate variables that compose the DNP Capacity construct. Subsequently, the impact of the DNP Capacity on the financial and market performance of the company is analyzed, evaluating results and possibilities for future improvements. It is expected that the findings of this thesis may be relevant to theory, and to the NPD programs of companies, increasing financial and market performance, in an easy and accessible way. Therefore, the objective of this thesis is to develop and test an artifact for assessing NPD capabilities, based on metrics and performance indicators. Thus, the relationship between the proposed theory and business practice is fostered. Consequently, the method used is Design Science Research (DSR) which involves solving a practical problem in a specific context using an artifact and generating new scientific knowledge, with rigor and relevance. [resumo fornecido pelo autor]