O processo empreendedor na pequena hotelaria da região das Hortências : um estudo exploratório-descritivo.

Abstract

The objective of this work is to investigate the characteristics of the entrepreneurial process in the small hotels situated in the Hortênsias Region, Rio Grande do Sul, through the analysis of the entrepreneurs profile, the historic process carried out, entrepreneurs background, identifying which are their motivations. For that, it was made a theoretical revisit concerning aspects related to entrepreneurship. The study is divided into seven main topics: family enterprises, small enterprises and small hotels in Brazil, feasibility, strategies, entrepreneurship, theoretical approaches and entrepreneur profile. Soon after, a field research was conducted in the small hotels in the cities of Canela, Gramado, São Francisco de Paula e Nova Petrópolis, with the objective of tracing the entrepreneurs profile, as well as the process carried out by them for the enterprises feasibility, and to determine their entrepreneurial capacity formed by environmental analysis capacity, staff maintenance capacity and risk taking capacity. After verifying the lack of environmental analysis, lack of market research and feasibility studies, among other aspects, it was concluded that the entrepreneurial capacity is of a medium level. Thus, there are qualification opportunities for a more competitive positioning with more quality and audacious actions in a market already with a great deal of competition.