Húmus: design para a sustentabilidade na tatuagem

Abstract

The growing number of issues related to sustainability in society affects many segments that previously did not discuss the topic. In the field of tattooing, the concern with the environmental impact caused by this activity is generating a debate about the best means and materials to carry out this process. Professionals and clients seek solutions that are in line with the best sustainable practices. Therefore, this work aims to develop a brand, service and product project that facilitates sustainability in this market so that the public involved in tattooing has adequate solutions to solve their demands, while not negatively impacting the environment with old practices. of that segment. In order to propose solutions to the problem, the Design Thinking methodology combined with Life Cycle Design was used. The result was the development of a brand-product-service system that sought to facilitate the tattoo segment to become more sustainable, using support: ecological products (Butter for Tattoos and Natural Aftercare); a service that aims to disseminate sustainable services for professionals to adapt their studios; introduce sustainable studios to new audiences; encourage a community of tattoo artists and tattooed people who are aware and concerned about the environment and the impact of the actions we take when getting a tattoo; and a brand with which the public can identify. [resumo fornecido pelo autor]