Relatório de estágio curricular obrigatório: estratégias de marketing como forma de superar objeções sobre produtos na área comercial veterinária

Abstract

This work has the goal of informing the accomplished activities during the mandatory internship in Veterinary Medicine period, which happened from March 4th of 2024 until May 20th of 2024, under the orientation of the Veterinarian Fernanda Piasson Rodrigues, at Bagé Importer Corporation, having as its focus all Vetnil product line. During this period, the intern operated as technical promoter of the lab. The research was conducted through a questionnaire created at Microsoft Forms and sent to the customers, with the objective of identifying the most frequent objections about the Vetnil products. Through the research, it was possible to obtain relevant information about which were the most frequent objections. Posterior to the data collection, the study of different Marketing strategies to resolve such objections became possible, thus as identifying the most suitable ones for each different situation. It was possible to conclude, in the end of the internship period, that Marketing is a tool of great positive impact in the veterinary retail business, even though it is little explored by the professionals of this mean. On return visits to the sales points, the customers informed that with the right Marketing strategies for objection overcoming, there was a raise on the sales conversions. At the end of the internship period, it was concluded that the adopted strategies to overcome the objections presented by customers showed positive results, increasing sales and consequently the company's profit. [resumo fornecido pelo autor]