The Eras Tour : ecossistemas turístico-comunicacionais-subjetivos, gerados pela turnê da cantora Taylor Swift, no Brasil

Abstract

Events are a great motivator for people to travel, which is enhanced when it is a largescale event. This is what can be seen, especially in the artistic-cultural area, in contemporary times, responsible for the deterritorialization of a large contingent of tourists and the emergence of unique tourist-communicational-subjective ecosystems. With this in mind, the general objective of this research is to map elements of the touristcommunicational-subjective ecosystems, generated by the world tour The Eras Tour, by singer Taylor Swift, in Brazil. To achieve this, there are specific objectives: conceptualizing the tourist-communicational-subjective ecosystem; present the cartography of singer Taylor Swift?s The Eras Tour in Brazil; and carry out 'comversations' with the singer's fans about their experiences at the show and interaction with other fans. The methodological paths outlined are guided by the Cartography of Knowledge and Rhizomatic Matrices, procedural in terms of dynamics of investigative action, and multi-methodological in terms of procedures. These strategies consider the researcher's subjectivity, with the knowledge of theory and lived experiences. The research was carried out considering the ecosystemic and deterritorializing logic, generated by the situation in which a contingent of people, with similar feelings, decide to move, in search of the uniqueness and enchantment of the event experience. The title of the tour invites us to reflect on what it means to say, in contemporary times, The Eras Tour, and what are the signs of this era of tourism, giving new meaning to what, historically, was called the Grand Tour. The research analyzed the process of preparing the trip, with the elements that make up the singer's group of fans, and how the trip process begins long before its planning. In addition, there is a survey of event and post-event reports, which discuss organizational problems and how the negative repercussions can affect the receiving location. The formation of this ecosystem results from the motivation to travel to Rio de Janeiro or São Paulo, for the event. To do this, identification with the singer and her songs was verified. Regarding cartography, used in a psychosocial sense, a survey was made of what the tour was about and how it was done, showing its concepts and characteristics, both of the show and of those who travel to experience the event using means of transport, accommodation and characteristic clothing. In the 'com-versations', it was noticed that, despite being a mega event, the company that held it was not prepared for adverse situations, with a lack of preparation and organization being reported with problems that could have been avoided or minimized. In general, this discussion of tourist ecosystems is justified in this web of connections between existential universes, which are triggered from the moment each person met the singer, in which they decided to make the trip itself, their subsequent return, also showing themselves to be strong in the continuity of the bond through memories made of the event. The generation of these ecosystems constitutes an element of enhancing contemporary Tourism and providing insights into the needs for maturity in production processes and dynamics. [resumo fornecido pelo autor]