Desenvolvimento de mercado para importação de equipamentos de informática

Abstract

This study aimed to develop a systematic method for selecting computer equipment suppliers to make import operations more efficient and profitable for a Brazilian company. The research was based on an exploratory analysis that included a review of literature and documents, market data evaluation, and scenario comparison. Key criteria such as unit costs, product quality, market trends, and logistical feasibility were considered, focusing on the challenges and opportunities of international trade. During the study, the importance of building strategic and sustainable relationships with suppliers was emphasized. The research used evaluation parameters, including delivery performance, product reliability, cost-effectiveness, and the need for long-term partnerships based on mutual trust. Efficient supply chain management and strong strategies to identify and qualify suppliers emerged as essential factors to optimize processes and reduce risks in import operations. The conclusion highlighted that diversifying suppliers to include Malaysia presents a strategic opportunity to cut total costs and boost the company's competitiveness in the long run. Strengthening logistical partnerships and continuously monitoring supplier performance are recommended to ensure greater efficiency and resilience in an ever-evolving global market. [resumo fornecido pelo autor]