A influência da comunicação interna na motivação dos funcionários: um estudo sobre a percepção dos trabalhadores nas organizações da região Sul do Brasil

Abstract

The present study investigates internal organizational communication and its influence on employee motivation in companies in the Southern Region of Brazil. The work aims to analyze how internal communication impacts employee motivation and engagement, considering that effective communication is essential for organizational performance. To this end, it is necessary to conduct a literature review on internal organizational communication and motivation, explore employees' perceptions of the effectiveness of internal communication, and investigate the impact of communication failures on employee demotivation. The research adopts a quantitative methodology, with data collected through questionnaires applied to employees of private organizations and analyzed using statistical methods. It is found that clear and efficient internal communication increases employee motivation and engagement, while communication failures contribute to demotivation and the distancing from organizational objectives. It is concluded that internal organizational communication is a crucial factor for employee motivation, directly impacting the success and productivity of companies. [resumo fornecido pelo autor]