Cultura organizacional e o papel do líder na construção da comunicação e confiança da equipe

Abstract

Organizational culture is an essential element for the success of a company, and the leader plays a fundamental role in building open communication and team trust. A solid culture promotes a positive work environment, encourages employee engagement, and improves the overall performance of the organization. By valuing transparent communication, integrity, and mutual trust, the leader can establish a healthy and sustainable culture that benefits everyone involved. The general objective of this study is to analyze the relationship between the role of the leader and the construction of communication and employee trust in their leadership. The methodology used was quali-quanti, with exploratory and descriptive research, using bibliographical research. The case study was conducted in a company in the Canela region - RS, through two questionnaires, one applied to managers, supervisors, and leaders and the other applied to employees. As a result, the research showed that participatory leadership strengthens the organizational culture, promoting engagement, trust, and collaboration among employees. It was concluded that values such as ethics and transparency are essential for open communication and organizational alignment. Continuous training of leaders can consolidate these practices, inspiring employees to contribute to the company's success. Collaborative leadership, which values the support and development of teams, generates motivation and a sense of belonging. To consolidate organizational culture, the company should invest in continuous training of leaders, focusing on communication and inclusion skills, ensuring an environment that inspires employees to reach their maximum potential and contribute to organizational success. [resumo publicado pelo autor]