Planejamento estratégico nas instituições de ensino superior

Abstract

Several elements impact, directly or indirectly, the growth of a company, bringing benefits or disadvantages to the business. In the case of higher education institutions, which are directly responsible for the level of quality of education of their students, the importance of strategic organizational management becomes paramount, especially when considering the impacts left by the Covid-19 pandemic, promoting a significant advance in the number of institutions offering distance learning services, which has made competition even fiercer since then. It is important to reflect that all companies face different types of operational, financial, and market risks in general. These risks are linked to the administrative processes themselves and can affect one or more areas of activity within the organization. In view of this, the present research deals with organizational strategic planning. The objective is to analyze the importance of strategic planning in Higher Education Institutions operating in Brazil. Specifically, the objective is to ponder on the management resources employed in public and private HEIs in the country, to identify possible operational gaps related to lower levels of performance in these organizations and, finally, to present a practical study on the understanding of Professors about aspects of strategic planning employed in their HEIs of origin. From a theoretical research, associated with an empirical research, it was found that the management strategy models for HEIs allow the evaluation of the effectiveness and performance of these institutions, identifying aspects that can influence the low results. It is concluded that the implementation of strategic management actions tends to favor the optimization of results is related to the choices made, demanding that leaders have the ability to face the challenges of the market, acting strategically and uniting information to ensure an efficient operation. [resumo fornecido pelo autor]