Design e sua importância informacional no jornalismo de newsletters

Abstract

The present research is a study about Online Journalism in Contemporaneity, from the production of Newsletters, with emphasis on the reflection about the informational importance of journalistic design. It aimed to discuss the relationship between Online Journalism, the characteristics and relevance of Newsletters in the contemporary scenario and the informational importance of Journalism Design. Introducing the Obvious Agency and the analysis of three of its Newsletters. The research focus of the work is the Importance of Design in Newsletters Journalism. As for the methodological aspects, it was chosen bibliographical research, having as research base the themes: Journalism, Contemporary Journalism, Webjournalism, Design, Cyberculture, Cyberspace and Newsletters. To ensure the quality and validity of this research, the Cartography of Knowledge (BAPTISTA, 2022) was the methodological operational guide. In operational terms, in addition to the personal knowledge trail, some essential methodological devices were used, which helped in the collection, analysis and structuring of the data. Direct observation allowed us to analyze the object of the research, in association with the bibliographic review, which consisted of searching and reviewing the existing literature on the subject under study, including books, articles, and theses to theoretically ground the research and identify relevant contributions. As for the results, it was possible to conclude that good Design techniques applied together with Journalism, specifically in the production of Newsletters, are essential for their full development and the consequent optimization of reading. [resumo fornecido pelo autor]