Connéctar: o design como ferramenta de comunicação na apicultura e meliponicultura

Abstract

The objective of this work is to develop a project that helps in the visibility and appreciation of honey producers. This work addresses the importance of bees and honey producers and how design can boost their visibility and value in relation to the community. Field research, case studies, interviews, research on various theorists were carried out to delve deeper into the topic, in addition to the use of tools such as Design Thinking, Blueprint, User Journey, among other analyses. The main methods chosen to prepare this work were developed by Mike Baxter, Ellen Lupton and Marc Stickdorn. Finally, solutions were proposed through the creation of a brand, product and service. [resumo fornecido pelo autor]