Exportação de suco de uva: uma análise de prospecção de mercados internacionais para vinícola Luvison

Abstract

Brazil, and especially the state of Rio Grande do Sul, are major producers of grapes, most of which are destined for the production of grape juice. With globalization and the facilities provided by technology, companies are receiving greater incentives to internationalize. However, before starting this process, it is necessary to conduct a feasibility study, in addition to understanding the barriers and requirements necessary for a company to export its product. In this study, we focus on grape juice. In the last two years, Japan and the United States have been the largest importers of Brazilian grape juice, considering the same Common Nomenclature of Mercosur - NCM 2009.69.00. However, there are smaller importers that, for reasons of added value or logistics, are also becoming important buyers for Brazil, such as the Dominican Republic. Given this context, this work aimed to prospect international markets for Vinícola Luvison. The method used was exploratory qualitative research, with secondary data collected from sources such as articles, books, e-books and government websites. Additionally, primary data was sought from contacts and quotes with professionals and companies operating in international trade. The results showed that there are several barriers and steps necessary to export a product, especially when it comes to food goods. At the end of the study, the viability of exporting the product to the selected markets is discussed, as well as the proposal of future actions and managerial implications. [resumo fornecido pelo autor]