A paisagem na Rota Enoturística Vale dos Vinhedos (RS), na perspectiva do visitante

Abstract

The Vale dos Vinhedos can be seen as a consolidated wine turistic destination, but may add other attractions, through the development and planning activities related to its landscape since the enoturism cannot develop itself in its fullness, if not take into account the landscape value of a particular region. This study had the purpose of identifying which is the importance of the landscape for those who visit the Vale dos Vinhedos Wine Turistic Route. Being an exploratory-descriptive case study, it was used for data collection, an instrument of semi-structured interview in a quality and quantity nature that was tested and adapted to search over three aplications. The sample included 100 (one hundred) visitors from Vale dos Vinhedos Wine Turistic Route, seeking to identify: the profile of these visitors, their motivations, the attractions that draw attention and their perception about the local landscape. The survey revealed that the profile of visitors are people with higher level of education, who travel with their family and with motivating factor directly related to wine and, together with it, reflects the identity of the Vale dos Vinhedos. The trellised vines were, in the perception of the landscape, what drew the most attention from visitors, representing 40% of the sampling, and these say that they are a natural landscape. But the landscape of the region is culturally modified by the action of man, because from the arrival of Italian immigrants in 1875, it has been tailored. Other elements of the landscape, besides the trellised vines, which were identified by visitors, includes winery, vegetation, the architecture of old houses and, thereby, the local way of life. The results showed up that the landscape of the region is a motivating factor and because of this is a tourist attraction especially for the presence of the trellised vines at the local design landscape. It is conclude that the tourist attraction connected to the grape and wine could be better explored to increase the tourist offer, having a better integration from the landscape like tourist resource and, consequently, contributing to its preservation.