Análise da incorporação de cooperativas: um estudo de caso

Abstract

Cooperativism is a socioeconomic doctrine, which means union of forces for a need, seeking a common benefit. It is a movement capable of uniting economic development and social welfare, with democratic participation, solidarity, independence and autonomy. Thus, the participation of the members in the cooperative is fundamental for the good progress in the decisions, so that they occur jointly. The modernization of cooperation takes different forms of business, which makes it necessary for cooperatives to seek alternatives and management strategies for the cooperative society as a whole, one of them being the incorporation. This strategy seeks the automation of activities, combining technologies that allow them agility, dynamism, guarantee in strategic decisions and competitiveness. In this sense, the objective of this work is to analyze the incorporation process of the five cooperatives that formed Cooperativa Agroindustrial Nova Aliança LTDA., under the associate's point of view. For that, For that, a descriptive research with quantitative approach (survey) that allowed to verify and present a diagnosis of the real vision of the associates in relation to the Cooperativa Agroindustrial Nova Aliança Ltda., by means of a valid 248 questionnaire. The data were analyzed using the SPSS ™ program (Statistical Package for Social Sciences). Thus, the tests of descriptive statistics, factorial analysis, regression analysis and cross-analysis of the data. The results show the general perceptions of the associates regarding the aspects on management, service, infrastructure and technical assistance. Through the descriptive analysis of the data, it was verified that the question related to the attendance that the associate has in the cooperative obtained the best average, 4.67, in relation to all interviewed and independent the cooperative of origin. When evaluating the regression analysis it can be observed that the dependent variable refers to the satisfaction of the associated with the cooperative, thus, stating that all other independent variables are directly linked to satisfaction. The cross-analysis of the data made it possible to understand how the procedures and management aspects affect each of the cooperatives analyzed differently. In general, the results show that there is a higher percentage in relation to the agreement for all Cooperatives analyzed. The associates of the Cooperativa São Victor according to the cross-analysis, are the most favorable, in relation to all the issues addressed. For the Cooperative, Aliança, Linha Jacinto, Santo Antônio and São Pedro, the associates positioned themselves differently for each question. Affirming that there are different views, opinions and interests on the incorporation process, regardless of the origin cooperative.