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A estratégia de marca única e sua interferência nas operações de serviço ao cliente : estudo de caso no grupo Tramontina
(2015-06-25)
The only brand strategy is adopted by organizations to allow them to establish a strategic identity, recognition and greater visibility across the consumer market. However, the strategy of working with one brand or brand ...
Gestão do conhecimento na manufatura da indústria automotiva de Caxias do Sul
(2014-04-29)
In a globalized economy, competitive and constantly changing, financial assets are not sufficient to ensure sustainable growth and perpetuation of organizations. Knowledge, information, the ability to continually reinvent ...
A emoção no contexto da prestação de serviços : um estudo aplicado junto a usuárias dos serviços de obstetrícia de um hospital público
(2014-04-30)
This study aims to identify ambivalent emotions (positive and negative) experienced by delivering mothers using obstetric services at the Caxias do Sul General Hospital (RS). The
process of identifying such emotions may ...
O efeito país de origem no processo de avaliação de cervejas especiais e a intenção de compra dos consumidores
(2017-06-22)
Globalized market has brought products from different countries to the Brazilian scene, whether assembled, developed or manufactured in more than one country. Given this, the need arises to understand how the consumer ...
A dimensão tácita do conhecimento nas práticas contábeis : uma análise dos processos de elaboração e apresentação de relatórios em organizações contábeis
(2014-05-06)
The growing needs in terms of information refers to pro-active attitudes seeking to maximize the quality of this information. In the accounting sector, reporting and presentation to customers are not required to the practice ...
Facilitação de valor, valor de uso e satisfação de clientes como determinantes da intenção de recompra no contexto de uma instituição de ensino superior
(2018-11-16)
The theme of this research was focused in the constructs that determine the repuchase intention, in which the research is based in a University of Caxias do Sul. The objective of this research project was develop, test and ...
A imagem de lojas online e seus impactos sobre a intenção de recompra
(2018-11-16)
Information Technology and the Internet have started to provide a new business environment where consumers, companies and suppliers have found an alternative to traditional business processes: e-commerce and webstores. ...
Os efeitos da utilização de mensagens persuasivas na forma de condução no trânsito
(2015-09-18)
The use of fear appeals in persuasive messages has been explored and proven effective in the issues surrounding smoking. However, there are not many studies relating persuasive messages that appeal to fear and their influence ...
Impactos da inovatividade, da inovação de produto e da capacidade tecnológica no desempenho organizacional
(2018-02-28)
The competitive organizational environment changes quickly, due to the competitive pressures of the market. Observing the globalized scenario, there are movements that have emerged from the concept of industry 4.0, coming ...
Imagem e percepção de valor nas intenções de compra de carne de frango
(2014-04-29)
Brazil is currently featured at an important position on the world market as a chicken meat producer and exporter, what generates jobs and the permanence of man living on farms.
Research shows that the consumption of ...