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Efeito dos níveis de preço de uma nova marca de produto sobre a imagem de preço
(2014-11-12)
The image of price is formed by representations, impressions, beliefs and networks of meanings that are stored in the memory of individuals in a subjective, emotional context and in holistic way that are related to factors ...
Desconto no preço fornecido somente a terceiro: um experimento relacionando nível de desconto e nível de preço
(2019-01-30)
Pricing strategy based on price discounts can positively or negatively influence consumer perceptions. However, this research focused on analyze the negative consequences of this strategy. It is known that a portion of the ...
Efeitos da atitude, envolvimento, experiência e valor simbólico sobre a intenção de compra de vinhos pela geração millenial
(2020-12-03)
Studies on consumer behavior have grown in the area of marketing, especially those that seek to associate them with purchase intent. This construct has special attention on the part of researchers because it presents ...
Competências coletivas e capital social na cadeia produtiva de morangos na região do Vale do Caí-RS
(2014-05-13)
The themes of social capital and collective competences are related by addressing the
social and economic development organizations in a network perspective. Social capital
refers to features of social organization such ...
Determinantes da retenção de clientes em um ambiente de serviços de transporte rodoviário de cargas
(2019-10-17)
Customer retention is considered a competitive factor, which can boost revenue growth (billing), as well as a possible reduction of costs and a growth in profit and profitability of companies, being pointed out as a very ...
Efeitos dos níveis de preço e do conhecimento da marca sobre a percepção de valor, da qualidade, da justiça, do simbolismo e da intenção de compra
(2018-10-17)
Understanding consumer behavior is essential to understanding people's needs and desires, as well as the behavior of supply and demand. In addition, it is important to know how the consumer makes the purchase decision, ...
Os efeitos da gestão dos recursos, da orientação empreendedora e das capacidades do desempenho organizacional: um estudo no setor metalmecânico da Serra Gaúcha
(2019-06-07)
The main aim of this thesis was to propose and check a conceptual model for organizational performance of small and medium sized firms, outlining key factors that contribute to the performance of these enterprises in the ...
A estratégia de marca única e sua interferência nas operações de serviço ao cliente : estudo de caso no grupo Tramontina
(2015-06-25)
The only brand strategy is adopted by organizations to allow them to establish a strategic identity, recognition and greater visibility across the consumer market. However, the strategy of working with one brand or brand ...
Gestão do conhecimento na manufatura da indústria automotiva de Caxias do Sul
(2014-04-29)
In a globalized economy, competitive and constantly changing, financial assets are not sufficient to ensure sustainable growth and perpetuation of organizations. Knowledge, information, the ability to continually reinvent ...
A emoção no contexto da prestação de serviços : um estudo aplicado junto a usuárias dos serviços de obstetrícia de um hospital público
(2014-04-30)
This study aims to identify ambivalent emotions (positive and negative) experienced by delivering mothers using obstetric services at the Caxias do Sul General Hospital (RS). The
process of identifying such emotions may ...