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Itens para a visualização no momento 1931-1940 of 2665
Imagem de produto : a configuração da imagem do vinho fino
(2014-04-28)
International trading has become a common activity in global economics. According to
information of Brazilian Wine Institute (IBRAVIN) 80% of the sold wine in Brazil are
imported. Product image plays as important role ...
Operações de serviços, qualidade percebida e lealdade : um estudo no setor bancário
(2016-05-11)
The environment of services operations poses challenges to organizations and their managers, mainly because they involve the customer in the acts of consumer service. The effects of technology and globalization, makes the ...
Produção e caracterização de nanocompósitos expandidos de poliestireno, reforçados com nanofibras e nanowhiskers de celulose obtidas a partir de fibra de curauá
(2018-02-20)
The search for materials of natural origin, with less environmental impact and with the same properties of synthetic materials is increasingly focused on research in the field of engineering. One way to doing this is a ...
Desenvolvimento de espumas de poliuretano revestidas com formas alotrópicas de carbono para utilização como sorvente de petróleo e outras substâncias orgânicas
(2017-12-14)
The growing exploration and transportation of oil and by-products in marine environments, together with the discovery of the pre-salt in the Brazilian coast in 2006, brings potential environmental disasters caused by ...
Antecedentes da intenção de recompra dos consumidores no contexto de compras on-line
(2016-05-11)
The emergence of the internet and its popularity led to a change in the way we conduct business operations, what caused online shopping growth. These operations depend on perceptions and attitudes that make consumers ...
Cocriação, valor de uso, satisfação e custos de troca como antecedentes da retenção de cliente no ensino superior
(2018-07-30)
The customer retention is considered a possible source of competitive vantage and a key factor of success to organizations that seek to improve their market share and profitability. However, there isn’t a consensus about ...
Cocriação de valor e desempenho de mercado: um estudo em lojas exclusivas do segmento de móveis planejados
(2020-07-07)
The literature about to the co-creation of value indicates that co-created products or services have greater pricing potential and positively influence the development of new innovation strategies for products and services, ...
A configuração da imagem do imóvel residencial (apartamento) na percepção do comprador
(2014-04-30)
The objective of this work is to identify the flat image, formed from the point of view to the
people who bought it. Trough this image, it is understood as representations, views, beliefs or
even networks of meanings of ...
Determinantes da lealdade à marca: um estudo no contexto de uma marca de refrigerante
(2018-08-16)
Developing and maintaining consumer loyalty towards the brand is a strategic requirement for successful business. In the current competitive context, the consumer is no longer interested in buying products or services only ...