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Itens para a visualização no momento 1941-1950 of 2665
Antecedentes da lealdade à marca: um estudo no contexto de uma marca de fast food
(2019-12-16)
The relationship between consumers and brands has received increasing prominence in the literature and organizational practices recently, as their importance for obtaining competitive advantages has been observed. Linked ...
Capital social e intenção empreendedora dos estudantes de administração de uma instituição de ensino superior da serra gaúcha
(2014-11-12)
Entrepreneurship is bound to awaken the desire to create new venturesin people. These businesses are essential to the generation of wealth, job creation and are responsible for technological innovations. Furthermore, ...
Consciência ambiental, consumo saudável, atitude do consumidor e normas subjetivas como determinantes da intenção de recompra de alimentos orgânicos
(2019-05-09)
The present study aimed to test a theoretical model that contemplates environmental awareness, healthy consumption, consumer attitude and subjective norms as determinants of the repurchase intention to buy organic foods. ...
Aspectos da qualidade em vinhos tintos : um estudo comparativo entre consumidores e profissionais do setor vinícola
(2014-06-16)
Perceptions of quality, image and value and the purchase behavior are acts immersed in customers' subjectivity and individuality. This is also valid in wines. Initially, it was done a review in the recent literature of how ...
Inovação de produto a partir dos processos de gestão do conhecimento e da inovatividade no setor têxtil
(2017-08-22)
One main feature of the organizational environment is the speed with which the globalization process is driven by information, the availability of new information technologies and an increasingly demand from the consumers. ...
Proposição de valor, configuração de recursos, facilitação e cocriação de valor e valor de uso como determinantes da retenção de clientes
(2016-05-11)
Customer retention is an imperative for competitiveness of organizations, with important effects on market share, profitability and profitability. Although studies, both theoretical and empirical, related to the determinants ...
Mensuração e avaliação de capital intelectual das empresas desenvolvedoras de sistemas associadas aos arranjos produtivos locais de tecnologia da informação do Estado do Rio Grande do Sul
(2017-09-28)
For knowledge-based business theory, the value creation process does not occur through traditional production factors, such as capital, labor, and land, but through intellectual capital and knowledge assets. Intellectual ...
Modelos mentais dos empreendedores e sua relação com o desempenho organizacional : um estudo no setor metal mecânico de Caxias do Sul
(2014-04-30)
The concept of mental model is used in areas of knowledge to study the representations of systems, behavioral events and the content of these representations. This paper discusses the influence of these representations in ...
Qualidade da informação, desconfiança, risco percebido e intenção de compra no contexto de compras on-line
(2015-10-02)
Consumer behavior, facing the new options that the internet and online channels offer, has changed the way consumers act and search for the best purchase option. Therefore, the understanding of the antecedents or determinant ...
A relação entre as estratégias de precificação e o desempenho das empresas
(2015-06-08)
The price is one of the main aspects when costumers are choosing products. Factors such as a higher level of differentiation of products, technological developments and globalization of the economy increased the importance ...