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A influência da imagem de loja, do valor percebido e do conhecimento de marca na intenção de compra em diferentes formatos de varejo
(2016-04-29)
The store image adds to improve understanding the needs and desires of consumers. In this context, retailers need adapt to meet with technological, economic and social changes. Therefore, the aim is to check the dimensions’ ...
Operações de serviços, qualidade percebida e lealdade : um estudo no setor bancário
(2016-05-11)
The environment of services operations poses challenges to organizations and their managers, mainly because they involve the customer in the acts of consumer service. The effects of technology and globalization, makes the ...
Antecedentes da intenção de recompra dos consumidores no contexto de compras on-line
(2016-05-11)
The emergence of the internet and its popularity led to a change in the way we conduct business operations, what caused online shopping growth. These operations depend on perceptions and attitudes that make consumers ...
Proposição de valor, configuração de recursos, facilitação e cocriação de valor e valor de uso como determinantes da retenção de clientes
(2016-05-11)
Customer retention is an imperative for competitiveness of organizations, with important effects on market share, profitability and profitability. Although studies, both theoretical and empirical, related to the determinants ...
Táticas vinculantes, reputação do provedor de serviços, confiança e compromisso como antecedentes da retenção de clientes
(2016-07-08)
Customer retention can be a competitive advantage for service providers and, from the perspective of relational exchanges, it is essential to understand the determinants that precede, identifying the constructs that ...
A relação entre a imagem do varejo de vestuário e a lealdade de consumidores da geração Y
(2016-07-25)
In the highly competitive retail market there is a constant search for differentiation and customer loyalty. However, understanding how store image attributes are perceived by consumers is a matter of paramount importance. ...
Ações de sustentabilidade ambiental em meios de hospedagem do roteiro turístico Vale dos Vinhedos
(2016-11-28)
What environmental sustainability measures are implemented in the lodging means of the Roteiro Turístico Vale dos Vinhedos? From that question, the study aims to analyze the environmental sustainability actions developed ...
Ação bactericida (in vitro) de gerador de alta frequência sobre culturas bacterianas comumente encontradas em feridas crônicas
(2016-12-09)
In the physiotherapy practices, various electrotherapy techniques are used with antiseptic and antibacterial purposes; however, few studies are found about the action of high-frequency generator in the treatment of diseases ...