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Estratégias para fortalecimento do e-commerce da empresa Tramontina USA
(2022-12-15)
This paper presents the business diagnosis of a company, located in the city of Houston, United States, which has as activity the commercialization of kitchen products, such as cutlery, trash bins, pots and cutlery for ...
O pós-vendas na fidelização do cliente estrangeiro: uma perspectiva de dealers do setor automotivo
(2022-07-13)
Considered by several companies as a market necessity, after-sales, when well structured, acts as one of the most effective tools for customer fidelity. The aim of the present study is to analyze the role of after-sales ...