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Cocriação, valor de uso, satisfação e custos de troca como antecedentes da retenção de cliente no ensino superior
(2018-07-30)
The customer retention is considered a possible source of competitive vantage and a key factor of success to organizations that seek to improve their market share and profitability. However, there isn’t a consensus about ...
Sistema agroalimentar local da pecuária bovina de corte dos Campos de Cima da Serra e a visão baseada em recursos: ativos territoriais e a obtenção de vantagem competitiva
(2018-04-16)
The concepts of territory and Local Agro-Food System (SIAL) are considered relevant in the globalized competitive scenario insofar as they aggregate meso level, the capacity of reaction and creation of opportunities for ...
Jovens geração Z : percepções na construção de um caminho em direção ao mundo do trabalho
(2018-08-09)
Research carried out by the Brazilian Youth Agenda (SNJ, 2014) portrayed the insertion in the world of work as one of the most relevant themes for young people's lives. The main objective of this study was to evaluate the ...
Facilitação de valor, valor de uso e satisfação de clientes como determinantes da intenção de recompra no contexto de uma instituição de ensino superior
(2018-11-16)
The theme of this research was focused in the constructs that determine the repuchase intention, in which the research is based in a University of Caxias do Sul. The objective of this research project was develop, test and ...
Aprendizagem organizacional na difusão da inovação : estudo de caso com funcionários de uma agência bancária com atendimento digital
(2018-10-19)
The diffusion of innovation determines the process by which an innovation is communicated, informed by certain channels, in a space of time, between members of a social system. Service innovation, on the other hand, ...
Avaliação dos sistemas de compliance com a governança corporativa nas organizações da Serra Gaúcha : uma análise nas empresas de capital aberto com ações na BM&F Bovespa
(2018-10-28)
Fraud in business causes fear for the top management oversight of organizations, due to the complexity and dynamism of corporate processes, which lead to a lack of control of the ethics of responsibility. However, regulatory ...
A imagem de lojas online e seus impactos sobre a intenção de recompra
(2018-11-16)
Information Technology and the Internet have started to provide a new business environment where consumers, companies and suppliers have found an alternative to traditional business processes: e-commerce and webstores. ...
Grau de maturidade da gestão e práticas ambientais: estudo das empresas do setor de componentes para calçados no RS, SC, e SP
(2018-04-11)
Corporate environmental management has become one of the main topics of business strategy, object of studies for the Academy and a necessity for businesses, especially for those who have high environmental impact. This ...
Efeitos dos níveis de preço e do conhecimento da marca sobre a percepção de valor, da qualidade, da justiça, do simbolismo e da intenção de compra
(2018-10-17)
Understanding consumer behavior is essential to understanding people's needs and desires, as well as the behavior of supply and demand. In addition, it is important to know how the consumer makes the purchase decision, ...
Inteligência territorial em turismo: aplicação do sistema de capitais para análise de observatórios de turismo da Europa e da América Latina
(2018-05-22)
The study analyzes Tourism Observatories with territorial focus and operation on subnational scales of European and Latin American countries through the Capital System approach and theoretical support of concepts from the ...