Consumer behavior, facing the new options that the internet and online channels offer, has changed the way consumers act and search for the best purchase option. Therefore, the understanding of the antecedents or determinant ...

The store image adds to improve understanding the needs and desires of consumers. In this context, retailers need adapt to meet with technological, economic and social changes. Therefore, the aim is to check the dimensions’ ...

The emergence of the internet and its popularity led to a change in the way we conduct business operations, what caused online shopping growth. These operations depend on perceptions and attitudes that make consumers ...

Although the construct repurchase intention are being studied by many researchers, there are some challenges on the knowledge of the relationships between the determinants constructs or antecedents. For the development of ...

The objective of this work is to identify the flat image, formed from the point of view to the people who bought it. Trough this image, it is understood as representations, views, beliefs or even networks of meanings of ...

Information Technology and the Internet have started to provide a new business environment where consumers, companies and suppliers have found an alternative to traditional business processes: e-commerce and webstores. ...

Understanding consumer behavior is essential to understanding people's needs and desires, as well as the behavior of supply and demand. In addition, it is important to know how the consumer makes the purchase decision, ...

The present study aimed to test a theoretical model that contemplates environmental awareness, healthy consumption, consumer attitude and subjective norms as determinants of the repurchase intention to buy organic foods. ...

Globalized market has brought products from different countries to the Brazilian scene, whether assembled, developed or manufactured in more than one country. Given this, the need arises to understand how the consumer ...

Brazil is currently featured at an important position on the world market as a chicken meat producer and exporter, what generates jobs and the permanence of man living on farms. Research shows that the consumption of ...