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Itens para a visualização no momento 11-18 of 18
Fatores que influenciam a disposição a pagar e a intenção de compra do consumidor de edificações sustentáveis na Serra Gaúcha
(2023-09-15)
This dissertation investigates the role of sustainable buildings in mitigating the negative environmental impact of the construction industry. Recognizing the growing global emphasis on environmental awareness and ...
A relação entre employer branding e a intenção do colaborador de permanecer na empresa
(2023-09-15)
The employer brand is the company's efforts to promote within and without itself a clear and concise vision of what makes it unique and appealing as an employer. In the last 20 years, Employer Branding started to be studied ...
Uma análise de como personal branding pode promover a imagem do profissional no meio corporativo
(2023-09-01)
This paper discusses personal branding, which is a proposal to be used by people who seek to increase their circle of influence in the corporate environment, which can help to improve their image before society, enabling ...
Percepção dos cidadãos sobre cidades inteligentes : proposta e validação de uma escala baseada na norma ISO 37122
(2023-09-16)
Smart cities go far beyond the implementation of technologies: the exercise of citizenship and data management are vital factors for their development. Research focusing on the subjective dimension related to citizen ...
Quanto você está disposto a pagar? Pesquisa relacionando disposição a pagar com valor utilitário e valor hedônico em diferentes cenários de compra
(2023-10-12)
Products tend to have a predominance of utilitarian value or hedonic value in the consumer's mind, but it is worth highlighting that the same product can generate a greater perception of utilitarian value and, in other ...
Antecedentes e consequentes do engajamento do consumidor de alimentos orgânicos
(2023-10-07)
Consumer engagement has emerged as the main customer management movement today, with a proposal to evolve the concept of relationship marketing. In this sense, research aims to distinguish consumer attitudes and behaviors ...
Análise do nível de maturidade como estratégia para parques científicos e tecnológicos
(2023-11-03)
The knowledge economy is characterized by continuous innovation in processes, methods, products, and technologies, where innovation stands out as a vital factor for the competitiveness of organizations. Innovation environments ...
Engajamento do cidadão e a sustentabilidade : um modelo baseado na qualidade de vida percebida e nas dimensões do desenvolvimento sustentável em cidades
(2023-06-22)
The growing concern for the sustainability of the planet led the United Nations to establish the Sustainable Development Goals (SDGs), which recommend that all countries in the world comply with them by 2030 as a way of ...