Análise da percepção dos brasileiros sobre aspectos culturais canadenses e dos canadenses sobre aspectos culturais brasileiros

Abstract

One of the barriers to international trade is the cultural differences, which can distance unprepared nations and hinder their intercultural relations. As a result, comparative studies of different cultures are relevant to avoid possible contradictions, since each person perceives, interprets and deduces in different ways. In this context, the present work is focused on the study of intercultural relations between Brazil and Canada, two nations located in the same continent which have close relations in matters such as education, science, technology and innovation. In order to do so, a qualitative research with an exploratory nature was developed, using as a data collection procedure the conduction of interviews in depth, partially structured from scripts with open questions, in order to identify the perception of Brazilians about Canadian culture and of Canadians about Brazilian culture. Through the interviews it was possible to visualize that some cultural factors diverge from Brazilian culture to the Canadian one, mainly uncertainty avoidance, indulgence and factors related to the personality, such as degree of socialization, honesty and civism. The results of this research reinforce the importance of studying different cultures, especially the one which the contact will be made, in order to make those relations more efficient and solid.(sic)