Proposta de implementação de planejamento estratégico para uma empresa de comercialização, instalação e manutenção de aparelhos de ar condicionado

Abstract

The provision of services in Brazil has been increasingly necessary for the population, presenting great demand for skilled labor to perform the most varied tasks. This sector moves a large part of the Brazilian economy, creating new companies and providing new jobs. The following work presents the study of the company specialized in the installation and maintenance of air conditioners, and maintenance of washing machines and clothes dryers, located in the city of Vacaria - RS. The diagnosis of the company is based on the analysis of each sector, highlighting the strengths that can be explored and expanded and weaknesses that must be reviewed and analyzed so as not to become a threat to the organization. After carrying out the study of the company, a strategic planning structure was proposed, presenting strategies for each sector of the company, bringing new ways of managing and solving points that need protection. [resumo fornecido pelo autor]