Estudo sobre as vantagens competitivas de empresas de Carlos Barbosa especializadas na exportação indireta

Abstract

Due to globalization, companies of all sizes realized the necessity and the opportunity to internationalize their products and services. However, this process requires certain resources and commitment of all those involved and not every companies are prepared to accept such responsibility. In light of this, there are organizations that were born with the intention of approaching this relationship that might be impossible without this conection. These companies are known as intermediaries of international sales. Based on that, this academic research sought identify and analyze the competitive advantages of companies of Carlos Barbosa specialized in indirect export. Thus, in methodological terms, this academic research has a qualitative nature, at an exploratory level, through bibliographical analysis and interviews with the responsible managers. The results obtained allowed to understand what are the competitive advantages and organizational strategies that become differential for this type of corporation (sic).