Aloud : o design como colaborador na disseminação do trabalho das doulas no parto humanizado

Abstract

The events that involve the process of gestation and childbirth are intense and transforming in the life of the woman, every moment in this period is remarkable. The negative experience of childbirth can lead to tragic consequences, but a positive experience at that time can bring benefits not only to the woman in labor, but also to the baby. To generate this positive experience of childbirth, this work aims to contribute to the dissemination of the significant work of Doulas, through the humanization of childbirth. The project's prelude came about through the use of Design Thinking based on studies and bibliographical research about the subject, understanding the history of childbirth and its dynamics, data collection through qualitative interviews and analyzes. Thus, it has succeeded for the development of a brand, service and product that collaborate to the solution of the objective proposed for the public in question (sic).