Design como proposição na ressignificação do bem-estar animal

Abstract

The central theme of this project is the awareness and motivation of the human being towards the care of domestic animals, specifically the dogs. This project aims to present a study about this human-animal relationship and the harm that humanization and lack of information about care can cause. In order to propose a solution, the principles of Gamification will be used which have resulted in one service application covering a wide target public of dog owners. Thereby, several data collections were carried out regarding Dogs and Gamification, as well as researches and interviews with the target public of the project in order to discover their needs and desires. As a result, an application and a product line were developed to assist users during the dog walk and in situations such as lack of time and safety using gamification as a motivational tool (sic).