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Desempenho a partir das capacidades especializadas de marketing e orientação empreendedora no comércio varejista de vestuário
(2018-02-23)
Due to the growing concern of companies to achieve superior performance in a complex competitive environment, the role of marketing capabilities is becoming a differential. This is because retailers with strong marketing ...
A tomada de decisão estratégica pela alta direção em uma perspectiva bourdiesiana na ótica da estratégia com prática
(2018-07-19)
This essay investigated the practices of strategic decision-making of top management (TMT) in a metallurgical company in Caxias do Sul using the sociological approach of Strategy as Practice from Pierre Bourdieu's perspective. ...
Universidade empreendedora na percepção de seus stakeholders : um estudo na Universidade de Caxias do Sul
(2018-10-04)
The scientific papers are increasingly eliminating the boundaries between science and business. The triple helix (TH) is recognized as an approach that proposes a model of innovation system for regional development, which ...
Fatores de estímulo à captação de capital de risco para projetos
(2018-04-25)
Investment in venture capital, as an equity investment in embryonic projects, or even in the initial phase, is surrounded by uncertainty, low liquidity and great risk, offering as a counterpart a possibility of profitability ...
Avaliação dos sistemas de compliance com a governança corporativa nas organizações da Serra Gaúcha : uma análise nas empresas de capital aberto com ações na BM&F Bovespa
(2018-10-28)
Fraud in business causes fear for the top management oversight of organizations, due to the complexity and dynamism of corporate processes, which lead to a lack of control of the ethics of responsibility. However, regulatory ...
Efeitos dos níveis de preço e do conhecimento da marca sobre a percepção de valor, da qualidade, da justiça, do simbolismo e da intenção de compra
(2018-10-17)
Understanding consumer behavior is essential to understanding people's needs and desires, as well as the behavior of supply and demand. In addition, it is important to know how the consumer makes the purchase decision, ...
Facilitação de valor, valor de uso e satisfação de clientes como determinantes da intenção de recompra no contexto de uma instituição de ensino superior
(2018-11-16)
The theme of this research was focused in the constructs that determine the repuchase intention, in which the research is based in a University of Caxias do Sul. The objective of this research project was develop, test and ...
A imagem de lojas online e seus impactos sobre a intenção de recompra
(2018-11-16)
Information Technology and the Internet have started to provide a new business environment where consumers, companies and suppliers have found an alternative to traditional business processes: e-commerce and webstores. ...
Impactos da inovatividade, da inovação de produto e da capacidade tecnológica no desempenho organizacional
(2018-02-28)
The competitive organizational environment changes quickly, due to the competitive pressures of the market. Observing the globalized scenario, there are movements that have emerged from the concept of industry 4.0, coming ...
Intenção de recompra de cervejas especiais : efeitos da imagem de preço de produto e do valor percebido
(2018-02-20)
The image of product price and perceived value are important indicators of the intention to repurchase. To this end, the objective of this study was to verify the relations between the product price image, the perceived ...