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Odireito de propriedade intelectual e a inovação como forma de proporcionar o desenvolvimento tecnológico no setor do agronegócio
(2021-03-12)
This is a dissertation whose object is to study intellectual property rights, the innovation process and technological development in the agribusiness sector. The objective of this research is to identify the relationship ...
Iniciativas de projetos para cidade inteligente baseada em tecnologia da informação e comunicação: práticas em áreas urbanas sob o prisma da sustentabilidade
(2020-08-04)
The study proposed to investigate the relationship of the Smart City project initiatives based on ICTs with the economic, social and environmental dimensions of the Triple Bottom Line. The objective is to aim how Smart ...
Análise da resiliência e do perfil empreendedor dos proprietários de cervejarias artesanais do estado do Rio Grande do Sul
(2017-12-19)
The speed of economic and technological transformations in the business environment requires the entrepreneur's adaptive capacity to maximize competitiveness. In this way, business success or failure is conditioned by the ...
Efeito dos níveis de preço de uma nova marca de produto sobre a imagem de preço
(2014-11-12)
The image of price is formed by representations, impressions, beliefs and networks of meanings that are stored in the memory of individuals in a subjective, emotional context and in holistic way that are related to factors ...
Desconto no preço fornecido somente a terceiro: um experimento relacionando nível de desconto e nível de preço
(2019-01-30)
Pricing strategy based on price discounts can positively or negatively influence consumer perceptions. However, this research focused on analyze the negative consequences of this strategy. It is known that a portion of the ...
Efeitos da atitude, envolvimento, experiência e valor simbólico sobre a intenção de compra de vinhos pela geração millenial
(2020-12-03)
Studies on consumer behavior have grown in the area of marketing, especially those that seek to associate them with purchase intent. This construct has special attention on the part of researchers because it presents ...
Competências coletivas e capital social na cadeia produtiva de morangos na região do Vale do Caí-RS
(2014-05-13)
The themes of social capital and collective competences are related by addressing the
social and economic development organizations in a network perspective. Social capital
refers to features of social organization such ...
Determinantes da retenção de clientes em um ambiente de serviços de transporte rodoviário de cargas
(2019-10-17)
Customer retention is considered a competitive factor, which can boost revenue growth (billing), as well as a possible reduction of costs and a growth in profit and profitability of companies, being pointed out as a very ...
Efeitos dos níveis de preço e do conhecimento da marca sobre a percepção de valor, da qualidade, da justiça, do simbolismo e da intenção de compra
(2018-10-17)
Understanding consumer behavior is essential to understanding people's needs and desires, as well as the behavior of supply and demand. In addition, it is important to know how the consumer makes the purchase decision, ...
A estratégia de marca única e sua interferência nas operações de serviço ao cliente : estudo de caso no grupo Tramontina
(2015-06-25)
The only brand strategy is adopted by organizations to allow them to establish a strategic identity, recognition and greater visibility across the consumer market. However, the strategy of working with one brand or brand ...