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Fatores comportamentais e tecnológicos como determinantes na adoção de modelo de relacionamento bancário digital para micro e pequenas empresas
(2018-02-15)
The availability of digital banking services is increasing, with the need to follow the evolution of technology in the service sector. However, for the success of banking strategies in the provision of services and products ...
Desempenho a partir das capacidades especializadas de marketing e orientação empreendedora no comércio varejista de vestuário
(2018-02-23)
Due to the growing concern of companies to achieve superior performance in a complex competitive environment, the role of marketing capabilities is becoming a differential. This is because retailers with strong marketing ...
Processo de desenvolvimento do produto em empresas de uma cadeia automotiva: um estudo comparativo
(2014-05-20)
The globalisation and the intense competitive markets, the high rates of obsolescence of products and the quick changes in consumer demands have forced companies to rethink their business processes and thus overcome the ...
Sistemas de capitais como método de análise da economia criativa para o desenvolvimento baseado no conhecimento na cidade de Bento Gonçalves
(2014-05-13)
Cities which grow based on the industrial model are becoming increasingly larger, demanding more inputs and generating higher spendings and waste. The result perspective expected for this approach is the environmental, ...
A indústria criativa no estado do Rio Grande do Sul : uma análise da produção do setor audiovisual a partir do modelo da hélice tripla
(2014-05-06)
This dissertation aims to evaluate whether the audiovisual sector, only considering the production activities of TV, video and film, the creative industry in the state of Rio Grande do Sul is an innovation system according ...
A introdução do conceito e a aplicação de inteligência competitiva em hospitais de Caxias do Sul
(2014-05-29)
This study aimed to identify how the CEOs of the hospitals of Caxias do Sul, Brazil, understand the concept of Competitive Intelligence (CI) and how they perceive its utility in the hospital segment. In addition, the study ...
Inteligência competitiva e modelos de séries temporais para previsão de consumo : o estudo de uma empresa do setor metalúrgico
(2014-05-13)
The world has been in a continuous and rapid process of transformation which involves all the
areas of knowledge. It is possible to assert that the speed of this process has a direct
relationship with the fast changes ...
Competências coletivas em uma equipe de tecnologia da informação de uma empresa de grande porte : o caso da empresa Grendene S.A.
(2014-04-30)
The subjects of collective competence and information technology are related within the
organizational context, as a way of competitive advantage to the companies. Given the
necessity of knowing and analyzing the collective ...
Cenários prospectivos em redes de cooperação : o caso da Associação dos Produtores Rurais dos Campos de Cima da Serra - APROCCIMA
(2014-04-30)
Changes in the world’s competitive scenery have complicated the companies’ survival, where the forecast is unavoidable in the planning activities. Thus, a study of the future and the construction of prospective scenarios ...
Equipes multidisciplinares de melhoria contínua e seus métodos de trabalho nas empresas do ramo metalmecânico de Caxias do Sul - RS
(2014-04-30)
The high level of industrial competitiveness has imposed to the market the need to
continuously improve processes, looking for a competitive differential. To assist in these
improvements, several techniques are used ...