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Desempenho a partir das capacidades especializadas de marketing e orientação empreendedora no comércio varejista de vestuário
(2018-02-23)
Due to the growing concern of companies to achieve superior performance in a complex competitive environment, the role of marketing capabilities is becoming a differential. This is because retailers with strong marketing ...
Universidade empreendedora na percepção de seus stakeholders : um estudo na Universidade de Caxias do Sul
(2018-10-04)
The scientific papers are increasingly eliminating the boundaries between science and business. The triple helix (TH) is recognized as an approach that proposes a model of innovation system for regional development, which ...
Technology entrepreneurship: an exploratory study
(2018-05-21)
Technology entrepreneurship refers to the use of technology to create and explore business opportunities in order to generate value, based on entrepreneurship and technology that may generate innovation. Based on this ...