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Efeitos da atitude, envolvimento, experiência e valor simbólico sobre a intenção de compra de vinhos pela geração millenial
(2020-12-03)
Studies on consumer behavior have grown in the area of marketing, especially those that seek to associate them with purchase intent. This construct has special attention on the part of researchers because it presents ...
A imagem de lojas online e seus impactos sobre a intenção de recompra
(2018-11-16)
Information Technology and the Internet have started to provide a new business environment where consumers, companies and suppliers have found an alternative to traditional business processes: e-commerce and webstores. ...
Antecedentes da intenção de recompra : um estudo com consumidores de e-marketplace
(2023-03-21)
Studies on repurchase intention have been gaining prominence recently, because in competitive markets the relationship between the brand and the consumer is of great importance for companies, since repurchase intention ...